When you Google: “How important is authenticity for buyers?”. The top search result says: Authenticity plays a significant role in building trust and credibility with consumers. When a brand is authentic, it establishes a strong emotional connection with its target audience. This connection fosters loyalty and encourages repeat purchases. It all begins with an idea.

In this blog we connect inspiring lessons from the movie Wicked to our point of view on self-discovery and the way it empowers your brand and marketing.

Every year I have another look at what is trending in digital marketing land. I have put together a shortlist of trends that I find valuable and share my thoughts on how you can use it for your business.

This simple formula creates meaningful connections with your audience

Historical rebrand that endures change and time? Consistency is the again key.